Hello, my name is

Abdul Rafay

Meta Ads Specialist & Creative Designer

About me

Hi, I’m an advertising specialist and graphic designer based in Pakistan with over 3.5 years of experience. I help brands scale from just an idea to stunning visuals, to consistent sales by strategic design with performance-focused Meta ad systems

I believe in using design to solve problems.

Turning Ideas into Visuals, and Visuals into Sales.

Design is more than the pretty stuff that engages. It’s more than making an experience memorable, although that stuff is important. Design is the language that brings clarity to communication, adds energy to information, and brings inspiration to audiences. Maybe you’ve never thought about design this way… I’d like to change that for you.

I’ve spent most of these years working across different areas of design like front-end development, landing pages, email design, app UI/UX, to my current role designing products for mobile platforms. Having worked on various projects that are already live, I can help you with the best possible suggestions and ideas that we can proceed with. With me, you aren’t forced to accept anything. I give you a variety of options we can work on together.

What i do

Meta Ads Specialist

Scaling businesses through data-driven paid campaigns and strategic account management.

Graphic & Brand Designer

Crafting clean, impactful visuals that establish your brand and capture attention.

We leverage advanced AI to create high-performing UGC, product videos and modern ad designs.

Work Experience & other skills

Web Design & Development

I build clean, simple, and easy-to-use websites. I have created over 13 websites, including online stores, business sites, portfolios, and blogs that I built and sold.

My experience: Custom layout design, landing page optimization, and seamless user experience.

Tools: WordPress & Elementor

Web Designer 70%

AI Ad Creatives & Video Production

I use advanced AI tools to create high-performing video and image ads that capture attention on Meta platforms. I automate content creation to help brands scale fast and maintain a consistent posting schedule.

My experience: AI video generation, automated content workflows, and high-converting performance ad creatives.

Tools: Higgsfield, Gemini Banana, and Claude

AI Ad Creatives 75%

Email Marketing & Automation

I build automated email outreach systems to find leads and land clients. I handle everything from scraping emails to setting up smart sending sequences with AI.

Proven Experience: Built automated email ad systems for my agency and clients, extracted and verified targeted leads, and used AI to automate messaging.

My experience: B2B lead generation, email list cleaning, workflow automation, and outbound campaign management.

Tools: Manyreach, White-Label Email Software, LinkedIn, and Google Maps

Email Marketing 80%

Affiliate Marketing

I drive targeted traffic and generate sales for top affiliate networks and brands. By combining content marketing, organic social growth, and paid advertising, I consistently convert viewers into buyers.

Proven Experience: Promoted Amazon and appliance brands on Pinterest, Reddit, and Quora. Ran paid ads for the Markaz app and wrote kitchen niche blogs.

My experience: Organic traffic generation, community marketing (Reddit/Quora), niche blogging, and paid affiliate campaigns.

Plateform: Amazon Associates, Markaz App, Kitchen applience Brands, ClickBank

Affiliate Marketing 70%

Video Creation & Editing

I shoot and edit engaging video content built for marketing and social media. I focus on clean framing and clear editing that drives action.

Proven Experience: Created viral content for the TikTok Beta program, shot e-commerce product videos, and produced ad creatives for both my business and my clients.

Core Expertise: Video cutting & framing, mobile product shoots, and ad creation.

Tools: CapCut & Higgsfield

video 40%

Financial Investing

I manage personal and short-term capital by analyzing trends in financial markets. I actively trade and hold assets across crypto, stocks, and commodities for consistent portfolio growth.

Proven Experience: Actively investing in cryptocurrency, local Pakistani stocks, and precious metals. Experienced in tracking market movements and managing both short-term trades and long-term investment portfolios.

Core Expertise: Market research, asset allocation, and portfolio risk management.

Tools: Binance, MEXC, and Arif Habib (AHL Tick)

Financial Investing 65%