Hello, my name is
Abdul Rafay
Meta Ads Specialist & Creative Designer
- hello@workbyrafay.com
- 92 303 562 1671
About me
Hi, I’m an advertising specialist and graphic designer based in Pakistan with over 4 years of experience. I help brands scale from just an idea to stunning visuals, to consistent sales by strategic design with performance-focused Meta ad systems
I believe in using design to solve problems.
Turning Ideas into Visuals, and Visuals into Sales.
Design is more than the pretty stuff that engages. It’s more than making an experience memorable, although that stuff is important. Design is the language that brings clarity to communication, adds energy to information, and brings inspiration to audiences. Maybe you’ve never thought about design this way… I’d like to change that for you.
A beautiful ad that doesn’t convert is just expensive art. I build performance-focused Meta ad systems where design and strategy work together — the right visual, in front of the right audience, saying the right thing at the right time. That’s how ideas turn into sales, not just impressions.
Meta Ads Specialist
Scaling businesses through data-driven paid campaigns and strategic account management.
- Account Management
- AI-Enhanced Tracking
- Campaign Strategy
Graphic & Brand Designer
Crafting clean, impactful visuals that establish your brand and capture attention.
- Brand Identity
- Brand printable assets
- Ad Creatives
- AI-Powered Ad Creatives & UGC Video
We leverage advanced AI to create high-performing UGC, product videos and modern ad designs.
Services Delivered:
Brand Strategy & Design, Ad Creative & Meta Ads Management, Social Media Management, Ad Testing & Optimization, Web Design, and Video Production.
Website Design
I build clean, simple, and easy-to-use websites. I have created over 10 websites, including online stores, business sites, portfolios, and blogs that I built and sold.
Proven Experience: Designed and launched 10+ websites including online stores, business sites, portfolios, and blogs — each built for clean navigation, fast load times, and a smooth user experience from click to conversion.
Core Expertise: Custom layout design, landing page optimization, and seamless user experience.
Tools: WordPress & Elementor
Social Media Management & Growth
I got my first client through social media, and I’ve handled it end-to-end ever since — content strategy, design, scheduling, and platform optimization across Instagram, Facebook, TikTok, and LinkedIn.
Proven Experience: Grew a personal Instagram/Facebook poetry & quotes page to 12K followers, built social handles for affiliate marketing, and managed Clients like Moneymatr’s full social presence — content, design, and scheduling. Grew a LinkedIn account to 1,000+ connections.
Core Expertise: Caption writing & hooks, engaging content creation, competitor research, content scheduling, platform optimization (Instagram, Facebook, LinkedIn), profile/banner & cover design.
Tools: Instagram, Facebook, Tiktok, LinkedIn, Canva
AI Ad Creatives & Video Production
I combine AI-powered tools with hands-on video editing to create high-performing ads and content for Meta platforms and social media. From automated ad creation to shot-and-edited product videos, I focus on visuals that are fast to produce and built to convert.
Proven Experience: Created viral content for the TikTok Beta program, produced e-commerce product videos, and built AI-generated video/image ads for both my business and clients on Meta platforms.
Core Expertise: AI video & content generation, video cutting & framing, mobile product shoots, ad creative production.
Tools: CapCut, Higgsfield, Gemini Banana, & Claude
Affiliate Marketing
I drive targeted traffic and generate sales for top affiliate networks and brands. By combining content marketing, organic social growth, and paid advertising, I consistently convert viewers into buyers.
Proven Experience: Promoted Amazon and appliance brands on Pinterest, Reddit, and Quora. Ran paid ads for the Markaz app and wrote kitchen niche blogs.
Core Expertise: Organic traffic generation, community marketing (Reddit/Quora), niche blogging, and paid affiliate campaigns.
Plateform: Amazon Associates, Markaz App, Kitchen applience Brands, ClickBank
Email Marketing & Automation
I build automated email outreach systems to find leads and land clients. I handle everything from scraping emails to setting up smart sending sequences with AI.
Proven Experience: Built automated email ad systems for my agency and clients, extracted and verified targeted leads, and used AI to automate messaging.
Core Expertise: B2B lead generation, email list cleaning, workflow automation, and outbound campaign management.
Tools: Manyreach, White-Label Email Software, LinkedIn, and Google Maps
Financial Investing
I manage personal and short-term capital by analyzing trends in financial markets. I actively trade and hold assets across crypto, stocks, and commodities for consistent portfolio growth.
Proven Experience: Actively investing in cryptocurrency, local Pakistani stocks, and precious metals. Experienced in tracking market movements and managing both short-term trades and long-term investment portfolios.
Core Expertise: Market research, asset allocation, and portfolio risk management.
Tools: Binance, MEXC, and Arif Habib (AHL Tick)
Softwere I Use
Atleast blood is better then tears
Let’s work together
Bring your vision, and I’ll bring the design, ad strategy, sales systems, and execution to make it happen.